I've mentioned this site in the past, and I just took another look at it.
It's a pretty good sign that marketing has taken over the world:
Lovemarks.

Lovemarks
are a new way of thinking about the things we love. Lovemarks are better than
brands, because they are about Love and Respect: they speak to us as thinking
and feeling human beings. Lovemarks embody Mystery, Sensuality and Intimacy.

For example, someone nominated Voss Artesian Water as a lovemark:

Voss Artesian Water is taken from a virgin aquifer shielded for centuries
under ice and rock in the untouched wilderness of Norway. It's one of the
purest waters in the world. To me it's the perfect water because it tastes
like nothing, yet it makes me feel like I'm drinking in pure life force. The
super sexy and sleek bottle alone made me fall in love at first site.

Only a moron (or a market exec at Voss) would write something like that about
an overpriced bottle of water.

There's also a list of the
Top 200 Lovemarks.
Coca-Cola comes in at #6. Here's one person's comment:

I refuse to drink any of the "imposter" Cola's. At restaurants, I
specifically ask if they serve Coca-cola or another brand of cola, and if it's
not Coke, I'll opt for something else. Over the years, I've realized that it
is not only the taste that I like, but also the (positive) stigma that goes
along with drinking a coke. To me, Coca Cola lovers are a different breed.
It's about having a little more class, a little more tradition, being a little
more genuine, and appreciating quality and what's real as opposed to just
flash but no substance.

Give me a break!

| Posted in Products [The J-Walk Blog]